Teleshopping, eShop or outlets? Website or catalogue? Newsletter, test portal, Facebook or app?

And why “or” anyway?                          

Purchase decisions are today being made anywhere, anytime, using any medium. Because the more diverse the mix of information and sales channels, the more important it becomes to be present in all of these equally. Shopping Experience means integrated, comprehensive interaction with the target group, informing them, entertaining them, and convincing them. And doing so in a uniform manner, because only those who harmonise their products’ brand promise and purchase experience, remain authentic in terms of price, presentation and service, and optimise availability, will be able to perform well in all channels. Just as you assist your customers every step of the way from initial contact to purchase, TAILORIT supports you on the road to successful omni-channel retailing.