Your ear to the market…

Welcome to the TAILORIT blog – the platform for information and inspiration. We will continuously keep you informed about fascinating industry-specific topics, evaluate current fashion retail trends and visualize innovative store concepts. Get inspired – Change works.

The Hitchhiker’s Guide to Digitalization: Part 5

Posted on 09/06/17 by Mirco Schönebeck - Principal

“It’s a tough galaxy. If you want to survive out here, you’ve got to know where your towel is”. (Douglas Adams, The Hitchhiker’s Guide to the Galaxy)

Okay, knowing where your towel is doesn’t necessarily help you have a clear plan when heading into the digital era. This is something that you should develop once you’ve defined your vision (see part 4) and which will give credibility to the implementation of your digital strategy.

The Hitchhiker’s Guide to Digitalization: Part 4

Posted on 08/23/17 by Mirco Schönebeck - Principal

“In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move.” (Douglas Adams, author of the Hitchhiker’s Guide to the Galaxy).

In the previous part of this series we named goals for each stage of this journey. Now we are going to look at what can be or should be done on the journey.

Do you already have a clear vision of what your company wants to achieve through a digital transformation? If so, congratulations! If not, here are some ideas to help you develop one.

The price is right!

Posted on 08/02/17 by Daniel Kuhn - Consultant

You've probably already noticed that prices for online products fluctuate considerably. Amazon alone has an estimated 2.5 to 3 million price changes, every single day! Dynamic price management has been causing a stir for quite some time, and is currently one of the hottest topics in retail: while long since a daily occurrence in online commerce, it can also be effectively implemented in brick-and-mortar stores through the introduction of electronic price tags.

“Survival of the fittest in brick-and-mortar fashion retail” – Social Media as an evolutionary advantage

Posted on 07/19/17 by Merle Vick - Consultant

The evolution of social media has proceeded at a rapid pace over the past few years: Platforms such as Facebook and YouTube have become global networks that are almost inseparably connected to the daily lives of billions of people. YouTube recorded 1 billion monthly active users in the first quarter of 2017, whilst Facebook even recorded 2 billion users. In the digital ecosystem made of Smartphone, Laptop, Tablet and PC, Social Media surround us at home, at work and on the go – thus almost everywhere and all the time.

The Hitchhiker’s Guide to Digitalization: Part 3

Posted on 05/31/17 by Mirco Schönebeck - Principal

“Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” (Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy)

No-line sales staff – a new star is (to be) born

Posted on 04/05/17 by Janine Hagen - Manager

Dear omni-channel retailer,

follow me on a little imaginary trip:

Luisa is 43 years old and a salesperson in a huge department store. For 22 years she has called 350m2of sales area her daily domain where she enjoys helping students find their dream dresses for graduation, offering maids of honor “anything other than white”, cleverly concealing problem areas and highlighting customers’ best features. There’s just one thing she enjoys even more – exploiting the new opportunities of no-line commerce.