Your ear to the market…

Welcome to the TAILORIT blog – the platform for information and inspiration. We will continuously keep you informed about fascinating industry-specific topics, evaluate current fashion retail trends and visualize innovative store concepts. Get inspired – Change works.

On the way to the customer – first measure, then optimize!

Posted on 11/08/17 by René Preloger - Partner

“However beautiful the strategy you should occasionally look at the results.” – Sir Winston Churchill

Customer orientation is a central component of any strategic orientation in the apparel industry. An optimally adjusted supply chain is an obligatory prerequisite to meet ever-changing customer requirements and to enable individual customer experiences. The supply chain should therefore be oriented to the customer, be flexible and differentiated at the same time and nevertheless be managed cross-company.

On the way to the customer – Use the potential of your supply chain

Posted on 10/05/17 by René Preloger - Partner

The sneaker from the latest influencer cooperation? ASOS has them available! Next day express delivery to the front door? Also no problem. These are not empty promises: the speed and availability of fashion seems unlimited.

Consumer expectations are changing and at the same so is the complexity and dynamic of the fashion industry. Not only are news and information spread much quicker than ever, but new trends and hypes are created and shared digitally as well. Customers expect new and innovative products on a regular basis – because after all, everyone is completely connected and always shows what one has.

The Hitchhiker’s Guide to Digitalization: Part 5

Posted on 09/06/17 by Mirco Schönebeck - Principal

“It’s a tough galaxy. If you want to survive out here, you’ve got to know where your towel is”. (Douglas Adams, The Hitchhiker’s Guide to the Galaxy)

Okay, knowing where your towel is doesn’t necessarily help you have a clear plan when heading into the digital era. This is something that you should develop once you’ve defined your vision (see part 4) and which will give credibility to the implementation of your digital strategy.

The Hitchhiker’s Guide to Digitalization: Part 4

Posted on 08/23/17 by Mirco Schönebeck - Principal

“In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move.” (Douglas Adams, author of the Hitchhiker’s Guide to the Galaxy).

In the previous part of this series we named goals for each stage of this journey. Now we are going to look at what can be or should be done on the journey.

Do you already have a clear vision of what your company wants to achieve through a digital transformation? If so, congratulations! If not, here are some ideas to help you develop one.

The price is right!

Posted on 08/02/17 by Daniel Kuhn - Consultant

You've probably already noticed that prices for online products fluctuate considerably. Amazon alone has an estimated 2.5 to 3 million price changes, every single day! Dynamic price management has been causing a stir for quite some time, and is currently one of the hottest topics in retail: while long since a daily occurrence in online commerce, it can also be effectively implemented in brick-and-mortar stores through the introduction of electronic price tags.

“Survival of the fittest in brick-and-mortar fashion retail” – Social Media as an evolutionary advantage

Posted on 07/19/17 by Merle Vick - Consultant

The evolution of social media has proceeded at a rapid pace over the past few years: Platforms such as Facebook and YouTube have become global networks that are almost inseparably connected to the daily lives of billions of people. YouTube recorded 1 billion monthly active users in the first quarter of 2017, whilst Facebook even recorded 2 billion users. In the digital ecosystem made of Smartphone, Laptop, Tablet and PC, Social Media surround us at home, at work and on the go – thus almost everywhere and all the time.