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Amazon – Motivation for retail or its fatal blow?

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First, I would like to direct your attention to Amazon with an analogy from Greek mythology: Pandora’s box. As a symbol of “beautiful evil”, Pandora’s box holds many gifts and is tempting to open. But if you open it, the adversity conspires against you. Certainly a comparison that more and more retailers would also make […]

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The new shopping world: an omni-channel customer journey via RFID

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Omni-Channel Customer Journey via RFID

The shopping world is changing rapidly. Today’s customers jump between channels expecting a seamless experience. They have a high demand for information, are looking for inspiration and expect specific product recommendations and reliability about the indicated availability of the merchandise. A pivotal technology that makes all this possible: RFID. What could a customer journey look […]

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Culture and digitalization – an example

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Kultur und Digitalisierung

A description of culture often entails the iceberg metaphor. All we see is the small portion that is above the water. But when it comes to implementation endeavors we must also consider the “belly” below the waterline. On the surface, it is not only a question of introducing digital technologies in retail, but also of […]

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Culture and digitalization – first approach

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Culture and Digitalization

It seems that digitalization – like an unstoppable force of nature – is approaching us with great strides. This is demonstrated by the mountains of studies, blog posts, books and conferences on the topic, as well as the practical implementations in retail. The consequence: one can hardly keep up. Not to mention take the time […]

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How the four core functionalities of no-line commerce disrupt stock control processes – Part 2

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In part one of the blog post “How the four core functions of no-line commerce disrupt stock control processes” we examined the effects of the No-Line Commerce functions “Reserve & Collect” and “Click & Collect”. Today we will focus on the other functions “Online Instore Ordering” and “Return to Store”. These two functions also enable […]

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How the four core functionalities of no-line commerce disrupt stock control processes – Part 1

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No-line Commerce

Following Multi-Channel and Omni-Channel, retail has now entered the age of No-Line Commerce. Driven by the digital revolution, customers perceive all distribution channels of a retailer – whether online, offline or mobile – as one holistic picture and choose for themselves the most convenient way to shop. Retailers meet this demand for flexibility and convenience […]

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Improving sizing and fitting through digitalization

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Digitalization projects not only concern customer experience or touchpoint-related activities, but also offer far-reaching possibilities to improve sizing and fitting. Sizing has always been a key topic in the apparel and shoe industry and can create satisfied and recurring customers through a positive shopping experience. Everyone in the industry is aware of the customer’s desire […]