Experience, Inspiration & Relevance - exp37 stands for the seamless integration of the high-street shopping experience with customer-oriented online services.

There is a lot of talk about the future of retail and the challenges it bears, but we have made our vision a reality and thereby tangible for all. In the Experience Store exp37 you will experience an innovative, comprehensive no-line commerce concept. Together the consulting specialists from TAILORIT and the creative and communication agency Mavis, as well as renowned partners, showcase an exceptional shopping experience at the POS, through the implementation of innovative technologies and digital services.

The exp37 offers retailers guidance for the digital transformation, with the goal of engaging customers and thereby sustainably increasing brand relevance as well as revenues. We are convinced that a customer’s encounter with the products and the brand remain the unique feature of stationary retail.



Experience Store Smart Fitting Room


Experience Store exp37


Experience Store exp37 Main Entrance