In today’s digital era, Facebook, Instagram and Co. have become indispensable marketing platforms.

Marketing activities across diverse social media channels are essential for retailers to boost their image, interact with customers and provide information. Especially brick-and-mortar retailers can use the abundance of innovative tools provided by social media to engage with customers along the entire customer journey. These platforms offer an enormous potential to optimize the communication with the customer and positively impact the purchase decision. The decision what should be communicated, when, where and how is, however, often difficult.

Therefore, the questions:

  • What do consumers expect from social media?
  • To what extent do retailers fulfil these expectations?
  • How can social media be used more effectively?

These questions and more are answered in the TAILORIT Study “Social Media Marketing for Brick-and-Mortar Fashion Retail”.

Through extensive interviews with experts from the field of Social Media Marketing, retailers’ perspectives were captured and then compared to the perspective of customers, in order to identify gaps between expectation and reality. Our goal: to provide brick-and-mortar retailers with a pragmatic social media user guide, that will help them exploit untapped potential.

Social Media can do far more than you expect…

Find out more about how you can effectively reach customers in today’s digital world. TAILORIT is happy to provide support.

This study as well as further publications are available for download here:

TAILORIT Study: Social Media Marketing for Brick-and-Mortar Fashion Retail