Your ear to the market…

… and your link to technology.
Welcome to the TAILORIT blog – the platform for information and inspiration.
We will continuously keep you informed about fascinating sector specific topics, evaluate current fashion retail trends and visualize innovative store concepts.
Get inspired – Change works.

The Hitchhiker’s Guide to Digitalization: Part 3

Posted on 05/31/17 by Mirco Schönebeck - Principal

“Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” (Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy)

No-line sales staff – a new star is (to be) born

Posted on 04/05/17 by Janine Hagen - Senior Consultant

Dear omni-channel retailer,

follow me on a little imaginary trip:

Luisa is 43 years old and a salesperson in a huge department store. For 22 years she has called 350m2of sales area her daily domain where she enjoys helping students find their dream dresses for graduation, offering maids of honor “anything other than white”, cleverly concealing problem areas and highlighting customers’ best features. There’s just one thing she enjoys even more – exploiting the new opportunities of no-line commerce.

The Hitchhiker’s Guide to Digitalization: Part 2

Posted on 03/15/17 by Mirco Schönebeck - Principal

“The answer to the ultimate question of life, the universe, and everything is… forty-two.” “FORTY-TWO???” (Quote from A Hitchhiker’s Guide to the Galaxy)

So, let’s set off on the next stage of our journey through digitalization and let’s start by finding a few basic answers. On this trip, some terms seem to be similarly well-suited and an answer to everything, and yet they often cause confusion on a cosmic scale. Let’s begin by defining these terms for ourselves so that we have a common language on this journey.



Are you still planning or are you drifting yet?

Posted on 02/23/17 by Dr. Michael Baurschmid - Manager

In September, 2009 I held a presentation on “Drifting in Project Management” at an event hosted by the Society for Project Management in Düsseldorf. Now, eight years later, the relevance of unplanned behavior patterns in project management is increasing. The reasons are abundant, but it can be summarized that globalization, technological developments and social/economic changes are making the stringent planning of projects, business plans and strategies increasingly difficult.

The Hitchhiker’s Guide to Digitalization: Part 1

Posted on 02/07/17 by Mirco Schönebeck - Principal

The Oxford Dictionaries Word of the Year 2016 is “post-truth” – an adjective defined as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”.

When I read that, I’d just held a speech on the topic of big/smart data and immediately thought “that definition reminds me of several discussions I’ve had about the term ‘digitalization’”.

How mobile payment can revolutionize the most critical point of the customer journey.

Posted on 01/26/17 by Merle Vick

The key to success for brick-and-mortar retailers is providing extraordinary experiences. Loyal customers await – customers who will purchase over and over again and will recommend the brand or the store to others, thus generating revenues beyond their own customer lifetime value. Those who focus too much on the glamorous design possibilities in-store are on the right path, but risk losing sight of one of the most critical points in the customer journey: the payment process!